AI Insights · Timothy · January 2022
Top 5 Social Apps Performance on Unified Platform in Colombia Q4 2021
In Q4 2021, the top social apps in Colombia showed varied trends in downloads, revenue, and active users. Detailed insights reveal the performance of Facebook, TikTok, Yolo: Match With The World, Who - Live Video Chat, and Tango - Live Stream, Video Chat.
In the fourth quarter of 2021, Colombia's top social apps displayed diverse trends in downloads, revenue, and active users according to data from Sensor Tower. Here are the key insights:
Facebook Facebook experienced consistent growth in weekly revenue, starting at around $4.4K at the beginning of October and peaking at approximately $7.9K by the end of December. Weekly downloads fluctuated, reaching a high of about 206K in early November before stabilizing around 185K by the end of the quarter. Active users remained relatively stable, oscillating between 23.8M and 24.5M throughout the quarter.
TikTok TikTok saw a significant increase in weekly revenue, starting at $2.9K in late September and peaking at $17.4K in early November. Downloads showed a steady rise, culminating in a peak of approximately 215K in the week of December 20. Active users, however, showed a gradual decline from 9.8M to 8.9M over the quarter, with a slight uptick to 9.2M in the final week of December.
Yolo: Match With The World Yolo: Match With The World experienced varied revenue trends, peaking at around $4.8K in mid-October before tapering off to around $2.3K by the end of December. Downloads spiked to approximately 38.5K in early November but dropped to around 18.6K by the end of the quarter. Active users followed a similar trend, peaking at 62.1K in early November and declining to approximately 41.8K by the end of December.
Who - Live Video Chat Who - Live Video Chat's revenue remained relatively stable, fluctuating between $2.0K and $2.8K throughout the quarter. Downloads saw a notable increase in mid-December, reaching about 9.9K. Active users showed a steady rise, peaking at approximately 40.7K in mid-December before stabilizing around 32.8K by the end of the year.
Tango - Live Stream, Video Chat Tango - Live Stream, Video Chat reported a peak in weekly revenue of about $7.1K in early November, before declining to around $2.7K by the end of December. Downloads showed significant growth, peaking at approximately 12.7K in mid-December. Active users increased steadily, reaching a high of about 52.3K in mid-December, before slightly decreasing to around 49.9K by the end of the quarter.
These insights highlight the dynamic nature of social app usage in Colombia during Q4 2021. For more detailed analytics, visit Sensor Tower.
